The Message Reset
If people often ask “So what exactly do you do?” or you feel like your message doesn’t fully capture the value you provide, the Message Reset will help you create a message that is clear, memorable, and easy to refer.
- Clarify the problem you solve and the results you deliver
- Identify the situations that signal someone should refer you
- Create a clear, simple way to explain what you do
- Apply your message to one key place (LinkedIn, your bio, podcast intro, etc.)
- consultants and advisors
- coaches and service professionals
- fractional executives
- speakers and thought leaders
- business owners whose work is often misunderstood or hard to explain
In the Message Reset, we simplify your message so it clearly communicates what you do, the situations where someone should refer you, and how to connect you with the right opportunities.
Why Clarity Comes First
When referrals feel inconsistent or conversations stall when you explain what you do, it’s usually not a marketing problem.
It’s a clarity problem.
Most service-based business owners and professionals aren’t struggling because they lack skill. They’re struggling because they haven’t clearly defined who they serve best — and how to explain it in a way others can repeat. When you try to appeal to everyone, your message gets diluted.
Referral partners aren’t sure who to send you. Growth feels harder than it should.
But when you’re clear about who you help and why, everything changes.
Your message sharpens. Referral partners know exactly who to introduce you to. You speak with more confidence.
The right clients recognize themselves in what you say. Clarity isn’t about narrowing your business. It’s about strengthening it. And it’s where real growth begins.
There’s a structured way to fix this.
